PRIVACY POLICY

1. Who We Are

Eterna Group Limited, Company No. 16550861

96 Southwark Bridge Road,

London, SE1 0EF, United Kingdom

Email: hello@eterna-collect.com

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We are the data controller responsible for your personal data.

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2. What Data We Collect

We may collect and process the following data:

Your name

Email address

Shipping and billing address

Phone number (if provided)

Payment details (processed securely by third-party providers)

Purchase history

Communication preferences

Website usage data (e.g. IP address, browser type, analytics)

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3. How We Use Your Data

We use your personal data to:

Process and fulfill your orders

Communicate order updates

Respond to inquiries

Send marketing emails (only with your explicit consent)

Improve our website and services

Comply with legal obligations

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4. Legal Basis for Processing

We rely on the following legal grounds to collect and use your personal data:

Performance of a contract: To fulfill your order

Legal obligation: For tax and accounting compliance

Consent: For marketing emails

Legitimate interest: For improving website experience and preventing fraud

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5. Sharing Your Data

We do not sell your data. We may share your data with trusted third parties who help us run our business, such as:

Payment processors (e.g. Wix Payments, PayPal)

Shipping partners

Email marketing platforms

Legal and tax advisors

All partners are required to keep your data secure and comply with GDPR and applicable privacy laws.

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6. International Data Transfers

If your data is transferred outside the UK or EEA (e.g. to servers in the US), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent protection.

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7. Data Retention

We keep your data only as long as necessary for the purposes it was collected, including for legal, accounting, or reporting requirements.

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8. Your Rights

You have the right to:

Access your data

Correct inaccurate data

Request deletion

Object to processing

Withdraw consent at any time (for marketing)

To exercise these rights, email: hello@eterna-collect.com

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9. Cookies & Analytics

We use cookies to enhance your experience and understand how users interact with our website. Cookies are small text files stored on your device that help us analyze traffic, remember preferences, and improve performance.

By using our website, you consent to our use of cookies. You may manage or disable cookies through your browser settings.

We use tools such as Google Analytics and Wix tracking to understand user behavior in a general, anonymous way. We do not use cookies to track individuals across other websites.

Email Marketing Consent

We may send you marketing emails, special offers, or product updates only if you have explicitly opted in during checkout or via a newsletter signup. You may unsubscribe at any time by clicking the link in the email or contacting us directly.

We never send promotional emails without your prior consent. You can control cookie preferences through your browser settings.

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10. Third-Party Links

Our website may contain links to other websites. We are not responsible for their privacy practices and encourage you to review their policies.

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11. Changes to This Policy

We may update this Privacy Policy occasionally. Changes will be posted on this page with a revised effective date.

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12. Contact Us

If you have questions or concerns about this policy, contact:

Eterna Group Limited 
96 Southwark Bridge Road
London, SE1 0EF United Kingdom 
Email: hello@eterna-collect.com